Samsung has taken a significant leap forward in mobile AI with the launch of Gemini Live, a real-time visual intelligence feature now available on its flagship Galaxy S25 series. Powered by Google’s advanced Gemini AI, this new capability redefines how users interact with their smartphones—making them not just tools, but intelligent companions.
A Smarter, More Intuitive Smartphone Experience
Starting today, users of the Galaxy S25, S25+, and S25 Ultra can activate Gemini Live by long-pressing the side button. This launches a live AI assistant capable of analyzing the phone’s camera feed or screen content in real time and delivering context-aware responses.
Whether you’re staring into a messy closet or browsing an online store, Gemini Live brings smart suggestions to your fingertips. Point the camera at your wardrobe, and the AI can recommend outfit ideas. Share your screen while shopping, and it will offer comparisons, style tips, or help navigate reviews.
This seamless fusion of visual context and conversational AI mirrors the experience of having a helpful assistant who sees what you see and responds in real time.
“Together with Google, we are marking a bold step toward the future of mobile AI,” said Jay Kim, Executive Vice President of Samsung’s Mobile eXperience division. “These new capabilities are deeply in sync with how we live, work, and communicate.”
A Glimpse into the Future of Multimodal AI
The launch of Gemini Live is also part of a broader trend toward multimodal AI, where devices interpret and respond to both visual and audio input simultaneously. The technology builds on Google’s Project Astra, first introduced at Google I/O 2024, which is now being integrated into consumer devices.
While early feedback suggests that Gemini Live occasionally behaves more like a snapshot-based assistant than a continuously aware system, its potential is already being felt. From productivity hacks to home organization tips, the feature opens new possibilities for how we engage with our devices.
No Subscription Needed—For Now
Notably, Gemini Live is available at no extra cost, even for users who are not subscribed to Gemini Advanced. While it’s currently exclusive to the Galaxy S25 lineup, Samsung has indicated that expansion to other Galaxy models may follow.
What This Means for Users
With Gemini Live, Samsung and Google are pushing the boundaries of mobile intelligence. The feature’s ability to “see” and respond transforms the smartphone into something far more interactive and assistive—bridging the gap between AI and everyday life.
As AI integration becomes more deeply woven into mobile ecosystems, tools like Gemini Live could shift user expectations entirely—ushering in an era where smartphones don’t just respond, they understand.