Google’s upcoming Pixel 10 series, expected to launch this summer, is already generating buzz — but a recent pricing leak may reshape expectations about where the new lineup sits in the competitive smartphone market.
Price Bump for Pixel 10 Pro XL
According to a report by Android Headlines, the Pixel 10 Pro XL could see a $100 price increase, bringing its launch price to $1,200 — the highest ever for a Pixel device. This move signals Google’s intent to align the Pro XL with the ultra-premium tiers dominated by Apple and Samsung. If accurate, the Pro XL would become significantly more expensive than the Pixel 9 Pro, narrowing the gap between Google’s flagship devices and its premium rivals like the iPhone 15 Pro Max and Galaxy S24 Ultra.
Consistent Pricing for Pixel 10 and Pixel 10 Pro
Despite the Pro XL’s bump, the Pixel 10 and Pixel 10 Pro are reportedly retaining their previous prices. The base Pixel 10 will launch at $799, while the Pixel 10 Pro will maintain its $999 price tag. This consistency may help Google stay competitive in the upper-mid and premium markets without overextending its pricing strategy.
Pixel 10 Pro Fold Expected to Get Cheaper
In contrast to the Pro XL, the Pixel 10 Pro Fold is tipped to launch at $1,600, down $200 from the Pixel 9 Pro Fold’s $1,800 price. The move could help drive adoption of foldable devices, especially as foldables become more mainstream and production costs decrease. Leaks suggest further reductions may come with future foldables, with a Pixel 11 Pro Fold possibly launching at $1,500 by 2027.
A-Series Pricing Holds Steady
Google’s Pixel A-series lineup, which typically launches each spring, is expected to keep its pricing unchanged. The Pixel 10a is likely to arrive at $499, targeting budget-conscious users and offering strong value in the midrange segment.
Strategic Pricing in a Volatile Market
These pricing adjustments appear to reflect Google’s broader strategy to strengthen its position in the premium smartphone sector. By raising the price of its top-tier model while reducing the cost of its foldable, Google is signaling its intent to cater to both performance enthusiasts and early adopters of new form factors.
Meanwhile, tariff uncertainties and geopolitical tensions — particularly involving the U.S., China, Vietnam, and India — may force further pricing adjustments across Google’s product lineup, including legacy models like the Pixel 7.
While none of this is officially confirmed, the leak comes from reliable industry sources. All eyes are now on Google’s Fall 2025 launch event, where the official pricing, features, and availability of the Pixel 10 series will be revealed.